
Marketing Archives
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Mar22
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Mar10
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This post continues from my last post Redefining the 4Ps for Web and Social Web Marketing where I had discussed the case for having a new set of Operational Marketing "P's" to help navigate the Web / Social Web.What have emerged lately are 3 new P's...
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For a long time, I have been looking for alternatives to / redefinitions of 4Ps (Product, Price, Place, Promotion) for Web and Social Web Marketing. These 4Ps have been one of the most powerful ways to think about Marketing Mix...
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Jul28
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Business week has published rankings of World's 100 most valuable Brands in 2006 -- a list released by Interbrand. 2 of the Top 3 are Tech Brands -- a clear sign of how Important a force Information Technology is in a Globlalized world. 15 Technology (Software,...
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Jun 3
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This post continues from my previous post Adobe threatens anti-trust suit against Micsoft over PDF integartion. The PDF battle that is raging between Adobe Systems (ADBE) and Microsoft Corp (MSFT) is a classic example of Technology Commoditization. Xerox faced the...
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Jun 2
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According to a News.com report Adobe Systems (ADBE) has threatened an anti-trust law suit against Microsoft Corp (MSFT) over PDF integration in Office 2007 and Windows Vista. At the center of this threat is Adobe's fear of loss of revenue from its very...
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Marketing Archives
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