TheBizofCoding: Branding Archives

Branding Archives

Sep24	What's in a Global Software Technology Brand? Ujwal Tickoo September 24, 2006 Know More: AOL, Branding, Product Management 2.0, Product Management This post continues from my previous post AOL - why not India Online or France Online?. When businesses try to go global, a lot of time and money is spent on Branding. Brand Names are checked in different languages to ensure that the... Continue Reading Posted at 11:51 PM \| Permalink \| Comments
Sep24	AOL why not India Online or France Online? Ujwal Tickoo September 24, 2006 I was having coffee with a Product Management friend in Bangalore who told me that he was getting calls from recruiters for joining AOL (TWX). I smiled as his response to the recruiter's request flashed in my head. Yet, I waited to... Continue Reading Posted at 11:27 PM \| Permalink \| Comments
Mar14	Don’t be Evil! – Google V/s Microsoft Ujwal Tickoo March 14, 2006 (This post continues from my previous post: Don't be Evil! - What the motto originally meant in Google.)Self-love is a fatal human flaw. When bombarded by flattering media stories, any mortal could be forgiven if he succumbs to the belief... Continue Reading Posted at 3:52 AM \| Permalink \| Comments
	Don’t be Evil! – What the motto originally meant in Google Ujwal Tickoo March 14, 2006 (This post continues from my previous post: Don't be Evil!: How big brands manage to hide truth from consumers.) It is interesting to review the context in which the famous Don’t Be Evil Google motto was adopted. I quote John... Continue Reading Posted at 3:01 AM \| Permalink \| Comments

Branding Archives

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Sep24	What's in a Global Software Technology Brand? Ujwal Tickoo September 24, 2006 Know More: AOL, Branding, Product Management 2.0, Product Management This post continues from my previous post AOL - why not India Online or France Online?. When businesses try to go global, a lot of time and money is spent on Branding. Brand Names are checked in different languages to ensure that the... Continue Reading Posted at 11:51 PM \| Permalink \| Comments
Sep24	AOL why not India Online or France Online? Ujwal Tickoo September 24, 2006 I was having coffee with a Product Management friend in Bangalore who told me that he was getting calls from recruiters for joining AOL (TWX). I smiled as his response to the recruiter's request flashed in my head. Yet, I waited to... Continue Reading Posted at 11:27 PM \| Permalink \| Comments
Mar14	Don’t be Evil! – Google V/s Microsoft Ujwal Tickoo March 14, 2006 (This post continues from my previous post: Don't be Evil! - What the motto originally meant in Google.)Self-love is a fatal human flaw. When bombarded by flattering media stories, any mortal could be forgiven if he succumbs to the belief... Continue Reading Posted at 3:52 AM \| Permalink \| Comments
	Don’t be Evil! – What the motto originally meant in Google Ujwal Tickoo March 14, 2006 (This post continues from my previous post: Don't be Evil!: How big brands manage to hide truth from consumers.) It is interesting to review the context in which the famous Don’t Be Evil Google motto was adopted. I quote John... Continue Reading Posted at 3:01 AM \| Permalink \| Comments

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