The Biz of Coding

Key Mobile Stats in India you should know

by Ujwal Tickoo on August 13th, 2009

1) Airtel leads GSM players with a market share of 32%, followed by Vodafone and BSNL having 24% and 15% share of the market. (From June 09 data ). Full details in the table below:

2. Global Telecom revenue ending 2008 was approx US $ 2 Trillion and would grow at an average rage of 7.5%. By contrast in India the Telecom Industry would clock around US $ 30 Billion revenue in 2009. Indian Mobile user base crossed  425 million users by mid 2009. In Q3 of 2008 there were about 3.3 billion mobile users world-wide.

3. In Q1 2009, blended ARPU per month for GSM services in India = INR 205 (US $4.25)  – down 6.82 % from INR 220 in the Q4 08

GSM Postpaid ARPU = INR 543 or US $11.30 (down 2.8% from INR 559)
GSM Prepaid ARPU =  INR 181 or US $3.75 (down 6% from INR 192)

To see per player ARPU for Q4 2008 in COAI’s annual report.

4. VAS Revenue in India is expected to reach approx US $ 350 million in 2009. Indian Telcos earn lesser than 10% of their total revenue from VAS. Rajesh Jain on his Blog Emergic has given some nice recommendations to improve Mobile VAS in India. In 2008 Peer-Peer SMS dominated the value of the VAS pie by being 35% (of the 10% revenue). Other VAS categories are in the table below (from Pluggd.in):

5. Twitter is yet to catch on in India. Twitter audience in India is still small — about 120,000 unique users per month. Approx 50% of these users are 25 years old or younger. Predominantly males use twitter. This is similar to the predominance of males on India’s Internet usage.

6. 63 million Indians used Mobile Internet in the month of Feb 2009. Users indicate that about 70% users end up using mobile internet to check their email and user search engines. Other popular categories are Sports Updates 63% (read Cricket), News 53% and Entertainment (read Bollywood) 51%. Job search is done by an impressive 43% of users on their mobiles.Mobile Internet users

POSTED IN: Uncategorized