The Biz of Coding

Yahoo’s future gets murkier with Carl Icahn on Yahoo! Board

by Ujwal Tickoo on July 27th, 2008

After publicly criticizing each other severely many times over, last week Yahoo! Board and Icahn reached a peace deal. Carl Icahn got a seat on Yahoo! board along with two more seats. Wich Ichan on the Board, Jerry Yang would have difficulty in driving his "keeping Yahoo! independent" agenda given that Ichan is a strong backer of selling whole or parts of Yahoo! to Microsoft.

Yahoo! hardly needs more management battles at this hour of crisis. It needs vision and execution that will transform the company into a competitive Internet and Mobile player. Selling Search to Microsoft is a very short term solution. Long term Yahoo! really needs to leapfrog Facebook and Google and build new assets that will emerge as the next generation of magnates for audiences and advertisers by the end of 2009 - early 2010. Till now, I haven't seen any such strategy spelled out in various Yahoo! presentations.

POSTED IN: Yahoo