Mint has highlighted interesting stats for most trafficked Indian websites. Rediff.com, a horizontal portal, with 8.1 million unique visitors in the month of April 2008 reached 29% Indian netizens was ranked first. Naukri.com, the job search vertical, with 4.3 million unique visitors reached 15% of Indian netizens and ranked second. Indiatimes.com, a horizontal portal, with 3.1 million unique visitors had a reach of 11% and ranked third.
Ranks 4-10 are unequally spread between horizontal portals (3 - Sify.com, NDTV.com, Ibnlive.com) and vertical sites (Bharatmatrimony.com, shaadi.com, yatra.com, cricinfo.com, moneycontrol.com, techtree.com).
According to the Mint report Naukri.com (42%), has seen much greater ad revenue growth than the horizontal and first placed Rediff.com (8%). Apparently Ad revenue in India is flowing away from horizontal to vertical websites.
