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The Biz of Coding

Top 3 Indian Websites By Traffic - Rediff, Naukri, Indiatimes

by Ujwal Tickoo on July 14th, 2008

Mint has highlighted interesting stats for most trafficked Indian websites. Rediff.com, a horizontal portal, with 8.1 million unique visitors in the month of April 2008 reached 29% Indian netizens was ranked first. Naukri.com, the job search vertical, with 4.3 million unique visitors reached 15% of Indian netizens and ranked second. Indiatimes.com, a horizontal portal, with 3.1 million unique visitors had a reach of 11% and ranked third.

Ranks 4-10 are unequally spread between horizontal portals (3 - Sify.com, NDTV.com, Ibnlive.com) and vertical sites (Bharatmatrimony.com, shaadi.com, yatra.com, cricinfo.com, moneycontrol.com, techtree.com).

According to the Mint report Naukri.com (42%), has seen much greater ad revenue growth than the horizontal and first placed Rediff.com (8%). Apparently Ad revenue in India is flowing away from horizontal to vertical websites.

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POSTED IN: India

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