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Feb18
How Ruth Kedar made Google's famous Logo

Sonia Zjawinski has published a facinating article on WIRED about the birth of Google's famous logo. Ruth Kedar, Brazilian by birth & a Stanford graduate in design, built this logo for Google. Ruth runs a Design Firm (Kedar Designs) and her online gallery is at Art.net.

Google%203.png The current Google Logo is based on Typeface Catull BQ made by Designer Gustav Jaeger in 1982. The Publisher of Catull is Berthold. Earlier designs for Google's logo by Kedar tried Adobe Garamond, and ITC Leawood (designed by Les Usherwood). Adobe Garamond is a digital interpretation of the roman types of Claude Garamond and the italic types of Robert Granjon by Adobe type designer Robert Slimbach.

3 interesting early designs of Kedar that caught my eye are here. You can read the rationale for these designs in the WIRED article.

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