Recognizing the success of online marriage portals in India; Yahoo Inc. (YHOO) and Canaan Partners (a global early stage venture investor) are investing US $ 8.65 million in Bharatmatrimony. BharatMatrimony (with 7.5 million registered members) and Shaadi.com are India's leading marriage portals.
Quite like popular Dating sites in US and Europe, Bharatmatrimony and Shaadi are popular portals in India because of their sensitive understanding of the Indian social context -- marriage rather than dating. The conservative Indian society has now accepted Web based match-making concept and both Shaadi and Bharatmatrimony are uniquely placed to take advantage of this change.
Earlier, Indian parents and relatives used to take the help of news papers and social networks to find partners for their eligible children. With the modernization of Indian society, younger Indians have found the channel of web based match-making sites timely. Parents, recognizing the desire for freedom of a dynamic younger generation leading India's world-wide charge in Information Technology, have consented. Shaadi and Bharatmatrimony thus are well positioned to grow and prosper.
Bharatmatrimony helps people find marraige partners with very specific lingual and region based similarities -- something unique to the cultural leanings of the Indian society. Several Indians working or settled abroad seek and find marriage alliances through these two online marriage sites. Yahoo! Inc. and Canaan will have representation on the board of BharatMatrimony.com
