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Benefits of Higher Search Engines rankings in Yahoo! Google & MSN

by Ujwal Tickoo on August 14th, 2006

The SEO Black Hat Blog has published estimated benefits of getting higher rankings on Search Engines from Yahoo! Google and MSN.

What a Top 10 listing in Search Engines Means

According to the post a Search Result ranked 1 gets about 42% click throughs. The 2nd ranked search result gets 12% and the 3rd one gets 8.5%. Collectively the top 10 search results on Google, Yahoo! and MSN Search  get 85% of click throughs.

Top 3 search Results in Google Yahoo! and MSN

The individual performance of rankings in Google (GOOG), Yahoo (YHOO), and MSN (MSFT) have their own shades:

In Google Search the 1st result gets 25% click throughs, the 2nd result gets 7% and the 3rd result gets 5%.

In Yahoo! Search the 1st result gets 9.5% click throughs, the 2nd result gets 2.5% and the 3rd result close to 2% click throughs.

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POSTED IN: Google, MSN, Web Search, Yahoo

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