This post continues from my previous post Blogging, Blog Search & the Blogosphere -- Social Search V/s Media Business Models where I had outlined 4 models around Blogs: (1) PMM (2) PSS (3) S2M and (4) M2S
Even though Yahoo Inc. (YHOO) – with products like My Web, Delicious, Flickr, and Yahoo Answers -- aims to be the leader in Social Search; Google (GOOG) has for now trumped Yahoo in Blog Search and Blogosphere leadership. Google has successful implemented the S2M model while Yahoo has tried both PMM and S2M with mixed results.
With 3 examples let me clarify why I consider Blogs a part of Social Search and how Google treats it as such, while Yahoo treats Blogs as a pure Media play. To me Blogging can not only have a Media model around it (e.g. know more media etc.) but also the Social Search Model.
- Every time I want to learn more about a topic I first read blogs and wikis – then some vendor sites and media sites…Infact reading several blogs related to a topic and the comments left by other readers -- gives me very deep insights into issues I am interested in – far deeper than other sources of available knowledge or social information. The cooler thing is people from CEOs to top Scientists and home makers blog – providing a range of content that goes from Future Strategies to emerging technologies to recipes.
- Blog Search is therefore a natural way to do Social Search. Close to 95% of traffic to TheBizOfCoding from its inception has come from Google Blog Search (GBS) and GBS integrated into Goog Finance.
- Yahoo integrates Blog Search as a part of News Search – a pure Media mindset for Blogs – and not very intuitive for the fledging inhabitants of the Blogoshphere. How intuitive is it the News search link will help you search Blogs?
The next step for Google could be building a directory structure for all blog posts around a subject – with the most read ones on the top of a subject category…This directory could cover every thing from recipes to relationships to various Web 2.0 technologies.
To continue… Google, Yahoo Inc. and Blogs
» Blogging, Blog Search & the Blogosphere -- Social Search V/s Media Business Models from TheBizofCoding
Several Bloggers have published posts to help explain the benefits to individuals and approaches toward Blogs and Blogging. A popular one is Darren Rowse's Pro Blogger. This post attempts to analyze the approaches to Blogosphere of two major... [Read More]
Tracked on: May 19, 2006 5:51 AM | Permalink to Trackback