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May31
Will QuarkXPress 7 help Quark against Adobe Systems?

Quark has worked frantically to release QuarkXPress 7 after the announcement of the Adobe-Macromedia merger last year. QuarkXPress 7 may be Quark's last attempt to revive it self from an ongoing downsprial (market share loss to Adobe InDesign) -- while arch rival Adobe Systems (ADBE) has built a formidable product line for Print, Web & Video Publishing through the acquisition of Macromedia.

Version 7 might be one of the largest (160 new features) and quickest upgrades Quark has come out with -- about 18.5 months after release of version 6.5. A record for a company that took over 24 months to go from Version 3.32 to version 4. The sense of competitive urgency is clear; even though Jurgen Kurz, Quark's VP of Desktop Products downplays it. At a launch event, Kurz said that he is more focused on Quark's customers rather than Adobe:

People ask me if I spend sleepless nights worrying about Adobe. I don’t. I lie awake worrying about you.

To bolster its fate against Adobe's InDesign and the products' strong integration with Adobe's Creative Suite products -- Quark has taken two steps:

  • Acquired a Plug-in Developer ALAP -- to provide more functionality right out of the box
  • Developed an Image Editing Engine that reduces the need of QuarkXPress users to make round trips to Photoshop.

What may prove to be a saviour for Quark is the readiness of QuarkXPress 7 to run on Apple Computer Inc.'s (AAPL) Intel Mac machines. Quark has promised an Intel Mac compatible QuarkXPress 7 by the end of summer.

Adobe InDesign earlier made a major killing over QuarkXPress by being the first of the two products to be available on Apple Computer Inc's Mac OS X.

Apple Computer Inc. released Mac OS X v 10.0 Cheetah on March 24, 2001 and an upgrade Puma v 10.1 on September 25, 2001. Just 5 months later Adobe released InDesign 2.0 on January 21, 2002 which was compatible with Mac OS X

QuarkXPress 6 debuted in mid June 2003. Thus Quark delayed the release of Mac OS X comptible QuarkXPress 6 by over 1 year after release of Mac OS X compatible InDesign 2.0 and 2 years after the official release of Mac OS X.

The delay of Mac OS X compatible version of QuarkXPress actually hit the sales of Apple Computer Inc.'s Macintosh machines. The delay peeved several Graphic Designers keen to move to Mac OS X but continue using QuarkXPress. (Several moved, including Influencers like David Blatner). Many of such Graphic Designers did not upgrade to new Apple Macs that ran only Mac OS X. This had hurt Apple sales.

The delay of QuarkXPress 6 had strained relations between Quark Inc. and Apple Computer Inc. so much that Quark's CEO Fred Ebrahimi publicly apologized for the delay of QuarkXPress 6 and hugged Steve Jobs during the launch event. In receprocation Steve Jobs publicly acknowledged the importance of QuarkXPress to Appple. He stated that

while 6,000 applications were available for OS X, one very important one was not, and now with Quark's adoption of the platform, the OS X migration was complete.

This time around, Adobe seems to be busy managing its merger with Macromedia, and Quark has taken the leap. I expect several people to migrate to QuarkXPress 7 on Intel Macs. Whether this would be enough for Quark's survival -- only the future can tell. What do you think?


6 Comments/Trackbacks




I am holding off upgrading to an Intel Mac in order to keep using Adobe products while they get their merger act together. I have had too many unpleasant experiences with Quark's customer hostile indifference toward its customers to get suckered into sinking more money into XPress, especially this rather hasty upgrade. I am also annoyed at Quark for buying out ALAP just to be able to dump some very good competetive products that I use, InBooklet for one. Might be shrewd business, but contrary to what Ebrahimi may have declared, the move has absolutely nothing to do with customers. Quark has never really understood that customers make a market, one by one, and not the other way around. If you treat customers dismissively, the market will vanish like a spooked school of fish. Bottom line: I don't trust Quark.

I hear you Don! Quark has had a long history of bad customer responsiveness. I think it was flowing from Quark being a privately held company and being micromanaged by the owner -- in more than one way.
Quark thus was a reflection of the ego of the owner. Bigger than the customer. I mean the price of US $ 999 for XPress 4.0 was ridiculous. When Adobe InDesign started staying at 699 Quark has come down to 749! Curiously though Passport sells at $1499.
Now compare that with the Price at which you can buy the entire Adobe Creative Suite with Macromedia Studio for $1899. Quark is even now not very customer friendly.
Seems the lesson of past is not learnt.
That said, the situation is sad. They have a good product but bad management. I worked with Quark in 1999-2000 so wish things were different!

» Will QuarkXPress 7 help Quark against Adobe Systems? from Graphic Design Blog
[Source: TheBizofCoding - For the software industry and their coders] quoted: Quark has worked frantically to release QuarkXPress 7 after the announcement of the Adobe-Macromedia merger last year. QuarkXPress 7 may be Quark's last attempt to reviv... [Read More]

ujwal tickoo:

When Adobe InDesign started staying at 699 Quark has come down to 749! Curiously though Passport sells at $1499.

I find it curious that Quark sells a passport version of XPress at all.

With Adobe's products offering multilingual publishing at no extra cost in many (but not all-Arab, for instance), the insistence of Quark insisiting on a premium when Adobe offers it for nothing has, I understand, been a big selling point for InD at the expense of Quark, and Adobe has been doing well with it for a few years now.

One wonders why Quark insists on doing things that way.

Samuel,
I agree with you InDesign is by design a multilingual product. Passport versioning is a historic practice at Quark and has kept me wondering about its continuation.
In 1999 when I worked at Quark, Fred Ebrahimi and the management used to state that Passport took more work and money for development so it was fair to charge a higher amount. Also, at one point QuarkXPress US version would sell only in the US -- without a dongle -- and Passport with a dongle in international markets. The assumption was that piracy in US was less than that in International markets.
Well now Activation has taken place of dongles to check piracy. So why continue with Passport?
Lets keep guessing Samuel! :)
Btw: Do you think XPress 7 will help Quark v/s Adobe?

Ujwal:

Do you think XPress 7 will help Quark v/s Adobe?

Well, here's my opinion:

It pretty much brought Xpreess even with Indy. I've been reading a lot of buzz, and the overall reaction is mixed; Quarksters love it, of course, and it is a valuable improvement to the program.

Composition zones are a good idea, and give XPress a certain InCopy-like functionality. You can now synchronize images as well as text; that's good. Display rendering is quite improved. Job Jackets are a good idea, but as Galen Gruman observed, not intuitively implemented (and having played around with the public betas, I'd have to agree).

While the interface has improved, it still looks like the Xpress of the past,only polished up. This may be my own hobby-horse, but I think it would behoove Quark to slick up that interface a bit. Adobe's looks slicker than ever, and they've still been able to keep it familiar. Quark's still feels like you're back in 4, save for the layout spaces. Notably, the changes to the Measurement palette bring nearly every function into a palette of some sort-which is, when you think about it a moment, kind of like InDesign, really.

Bottom line, while Xpress 7 does a few things better than Indy CS2, it's at best pulled abreast in functionality, and even though XPress 7 will be in Universal Binary format right away, Adobe's apps will almost certainly be with the relase of CS3, due in one year's time, so that advantage will be gone, and I think it not amiss to say that CS3 has a chance to be as far ahead of CS1 as XPress 6.5 was from 4.

The very next morning after Quark debuted Xpress 7 they should have gone right back into the lab and gotten started on XPress 8. If they didn't, at least to me, CS3 might make Xpress 7 look like Xpress 4...again.

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