
Quark has worked frantically to release QuarkXPress 7 after the announcement of the Adobe-Macromedia merger last year. QuarkXPress 7 may be Quark's last attempt to revive it self from an ongoing downsprial (market share loss to Adobe InDesign) -- while arch rival Adobe Systems (ADBE) has built a formidable product line for Print, Web & Video Publishing through the acquisition of Macromedia.
Version 7 might be one of the largest (160 new features) and quickest upgrades Quark has come out with -- about 18.5 months after release of version 6.5. A record for a company that took over 24 months to go from Version 3.32 to version 4. The sense of competitive urgency is clear; even though Jurgen Kurz, Quark's VP of Desktop Products downplays it. At a launch event, Kurz said that he is more focused on Quark's customers rather than Adobe:
People ask me if I spend sleepless nights worrying about Adobe. I don’t. I lie awake worrying about you.
To bolster its fate against Adobe's InDesign and the products' strong integration with Adobe's Creative Suite products -- Quark has taken two steps:
- Acquired a Plug-in Developer ALAP -- to provide more functionality right out of the box
- Developed an Image Editing Engine that reduces the need of QuarkXPress users to make round trips to Photoshop.
What may prove to be a saviour for Quark is the readiness of QuarkXPress 7 to run on Apple Computer Inc.'s (AAPL) Intel Mac machines. Quark has promised an Intel Mac compatible QuarkXPress 7 by the end of summer.
Adobe InDesign earlier made a major killing over QuarkXPress by being the first of the two products to be available on Apple Computer Inc's Mac OS X.
Apple Computer Inc. released Mac OS X v 10.0 Cheetah on March 24, 2001 and an upgrade Puma v 10.1 on September 25, 2001. Just 5 months later Adobe released InDesign 2.0 on January 21, 2002 which was compatible with Mac OS X
QuarkXPress 6 debuted in mid June 2003. Thus Quark delayed the release of Mac OS X comptible QuarkXPress 6 by over 1 year after release of Mac OS X compatible InDesign 2.0 and 2 years after the official release of Mac OS X.
The delay of Mac OS X compatible version of QuarkXPress actually hit the sales of Apple Computer Inc.'s Macintosh machines. The delay peeved several Graphic Designers keen to move to Mac OS X but continue using QuarkXPress. (Several moved, including Influencers like David Blatner). Many of such Graphic Designers did not upgrade to new Apple Macs that ran only Mac OS X. This had hurt Apple sales.
The delay of QuarkXPress 6 had strained relations between Quark Inc. and Apple Computer Inc. so much that Quark's CEO Fred Ebrahimi publicly apologized for the delay of QuarkXPress 6 and hugged Steve Jobs during the launch event. In receprocation Steve Jobs publicly acknowledged the importance of QuarkXPress to Appple. He stated that
while 6,000 applications were available for OS X, one very important one was not, and now with Quark's adoption of the platform, the OS X migration was complete.
This time around, Adobe seems to be busy managing its merger with Macromedia, and Quark has taken the leap. I expect several people to migrate to QuarkXPress 7 on Intel Macs. Whether this would be enough for Quark's survival -- only the future can tell. What do you think?







I am holding off upgrading to an Intel Mac in order to keep using Adobe products while they get their merger act together. I have had too many unpleasant experiences with Quark's customer hostile indifference toward its customers to get suckered into sinking more money into XPress, especially this rather hasty upgrade. I am also annoyed at Quark for buying out ALAP just to be able to dump some very good competetive products that I use, InBooklet for one. Might be shrewd business, but contrary to what Ebrahimi may have declared, the move has absolutely nothing to do with customers. Quark has never really understood that customers make a market, one by one, and not the other way around. If you treat customers dismissively, the market will vanish like a spooked school of fish. Bottom line: I don't trust Quark.
Posted by: Don Gillespie | June 1, 2006 11:59 AM | Permalink to Comment