The Biz of Coding

Listed! - How Blogebrity Blog Ranking Works

by Ujwal Tickoo on May 8th, 2006

Got an email from Kyle Bunch that your favorite blog TheBizOfCoding is on the C-List of Blogebrity. (I still need to place the C-List Badge on this blog.)
To get a place on the A, B or C lists of Blogebrity you need to send an email to tips@blogebrity.com and wait…I sent my email 15 days after starting this blog on March 25th.
Blogebrity has three lists A, B, C purporting to suggest the status of a blog in the Blogosphere. However, Blogebrity does not give out the details of how a blog gets rated and hence listed on the A, B or C List. Here is Wikipedia’s coverage of the fun controversy that Blogebrity has kicked off.
Here is my attempt to decipher the way Blogebrity ranks blogs on its Lists and maybe a suggested framework for ranking blogs:
1) (U). You and your informal status as an already well-established Blogger and thought leader.
For example, you can find people like John Battelle and John Dvorak on the A-List. John Battelle, if you have missed, is the author of one of my favorite books on the Internet Business The Search: How Google and Its Rivals rewrote the Rules of Business and Transformed our Culture. His concept about Search Engines like Google and Yahoo reflecting a society’s Database of Intentions is a must read in the above mentiond book.
2) (T) Length of time you have been blogging.
It would not make sense to List a blog on the A List if someone does a damn good writing job on a blog for two months and then drops off. Extending this logic further, I would guess that if you are a great blogger but new to the blogoshpere you would need to wait.
Over time your good blog can get better and show itself to be adding value to the blogoshpere. I guess this is when Blogebrity would promote your blog.

3) (A) Amount of Content on your Blog
Again, If you are a great blogger with 7 posts then your blog lacks enough content for a broader audience. It would not make sense to list you on any of the A, B or C Lists early on. So, I guess if you are a great new blogger having a decent amount of Content you might start on the C-List.
4) (Q) Quality of Content on your Blog
This is obvious. Doesn’t matter how long you have been blogging — Quality of Content and Writing is what eventually matters. Quality of Content and good writing over time with a large number of posts would clearly make your blog head to the A or B lists.
5) (E) Audience Engagement
This could be a measure of how many people visit your blog and leave comments on your posts. How engaged does your audience feel? The more people write useful comments — the more your blog is influencing their thoughts to either agree or disagree and prompting them to converse with you via comments. Obviously, forget the comment trolls.
6) (I) Link & Citation Influence
How often is your blog cited by other bloggers or web sites? Technorati has a measurement system which seems to be heavily biased toward citations.
So, I guess the secret Blogebrity Formula is U x T x A x Q x E x I or  A QUTIE pronounced "A Cutie". What do you say?
P.S. Several Authors (9 — including me — at this count) from Know More Media are Blogebrity Listed e.g.
Bill Belew’s PanAsiaBiz
Colbert Low’s ITechTips
Easton Ellsworth’s BusinessBlogWire
Melissa Petri’s RoadGladiator
Fard Hohnmar’s HeathCareVox
Steve Browne’s LoneWolfTracks
John Mudd’s PropertyMaven
JonWatson’s BizPodCasting

I wish that Blogebrity provided some details about its listing mechanism. Firstly, because transparency is always appreciated. Secondly, few well-establised metrics exist to rank high quality Blogs except citations; and we are all willing to learn…

POSTED IN: Blogebrity, Blogging, Blogosphere, Blogs